Why some Western insurance multinationals succeed in Asia...

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Artículos Artículos Why some Western insurance multinationals succeed in Asia while others struggle - Perchthold, Gordon

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Título: Why some Western insurance multinationals succeed in Asia while others struggle / Gordon Perchthold

Notas: Sumario: Mr Gordon Perchthold of Managing Across Asia shares preliminary research on the patterns that contribute to the success of Western multinationals in Asia, lessons drawn from secondary research of corporate histories and in-depth interviews with current and retired Chairpersons and CEOs.

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