Colección: Artículos
Título: Consumers' digital experience is king to leapfrog e-commerce for insurers / Marcus Chew
Autor: Chew, Marcus
Notas: Sumario: With mobile penetration at 156% in Singapore, of which 55% shop on-line, the power of consumers has grown tremendously. And insurers need to cater to today's consumers' preferred mode of contacto Mr Marcus Chew of Income, a Singapore-based life, health and general insurance cooperative, shares its experiences in e-commerce through Facebook, Facebook Live, Instagram, 'Iive' chats, as well as its website.
Registros relacionados: En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 01/02/2017 Número 2 - febrero 2017 , p. 62-63
Materia / geográfico / evento: Mercado de seguros
Empresas de seguros
Digitalización
Nuevas tecnologías
Seguro electrónico
Orientación al cliente
Otras clasificaciones: 216
Derechos: In Copyright (InC): http://rightsstatements.org/vocab/InC/1.0/