Título: Consumers' digital experience is king to leapfrog e-commerce for insurers / Marcus Chew
Autor: Chew, Marcus
Notas: Sumario: With mobile penetration at 156% in Singapore, of which 55% shop on-line, the power of consumers has grown tremendously. And insurers need to cater to today's consumers' preferred mode of contacto Mr Marcus Chew of Income, a Singapore-based life, health and general insurance cooperative, shares its experiences in e-commerce through Facebook, Facebook Live, Instagram, 'Iive' chats, as well as its website.
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