Aggregation metrics : consumer approaches to online...

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Documentos electrónicos Documentos electrónicos Aggregation metrics : consumer approaches to online insurance comparison sites in Spain (2020)

Colección: Documentos electrónicos

Título: Aggregation metrics : consumer approaches to online insurance comparison sites in Spain

Publicación: London : Finaccord, 2020

Serie: (Consumer research)

Notas: Sumario: Consumer behaviour in respect of online insurance aggregators and comparison sites, in particular, plus insurance distribution generally, varies significantly from country to country around the world. In Spain, aggregators, in particular, and online purchasing in general, are important factors in the distribution of car and home insurance, especially among customers making an active buying decision rather than those that simply renew an existing policy. The survey also investigated the proportions of customers holding different policy types, to understand the impact that this has on propensity to use aggregators. In particular, it found that aggregators performed somewhat better among non-standard policyholders for both car and home insurance

Autores secundarios: Finaccord Icono con lupa

Otras clasificaciones: 32

Derechos: Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0): http://creativecommons.org/licenses/by-nc-nd/4.0/