Initiative, commitment and talent at the ceremony of the Fundación MAPFRE Awards for Social Innovation
Since its call for applications, the first edition of the Fundación MAPFRE Awards for Social Innovation have filled us with enthusiasm. The initial drivers for it were very motivating: innovation, commitment and citizens' initiative, although the outcome exceeded all our expectations. From the huge number of projects received, around 500 of them fulfilled the requirements for entering into the competition. The quality of the proposals really gave impetus to this amazing project and we are delighted with the outcome.
With the grand final held in Madrid, the competition has drawn to a close. Three projects, each one in one of the proposed areas, have been chosen as worthy of our award of 30,000 euros in order to give a huge boost to these initiatives. The award winners were:
- Mjn Neuroserveis (Spain) in the category of Health improvement and digital technology (e-Health).
- Comunidad 4uno (Mexico) in the category of Innovation in insurance.
- Scoobic (Spain) in the category of Mobility and road safety.
The nine finalists defended their projects before a panel of judges and, as was affirmed on a number of occasions during the event, all of them are winners. To have reached this point meant that they could receive mentoring and coaching from IE University, which will allow them to improve their communications strategy and has given them exposure to possible investors.
Santiago Iñiguez, the president of IE University, congratulated all the finalists and stated that “this award should become the Nobel prize in the area of Social Innovation”. According to Antonio Huertas, Chairman of Fundación MAPFRE, “it would be awful to think that things end here” and he emphasized how valuable the experience is that everyone, organizers and competitors alike, have experienced with these awards, “it would be a terrible waste not to make the most of everything we have learnt” he confirmed. He ended by declaring that these awards have found a way of promoting talent together with a commitment to society and added that “the success of this call strengthens our commitment to launching a second edition of these awards focusing on social causes in the following weeks”.
The ceremony was closed by Ana Lima, secretary of State for Social Services, who thanked Fundación MAPFRE for having established these awards which place such a value on private initiatives finding solutions to common needs. Ana Lima added that “citizen engagement is something which truly increases the benefits for society”.
- Social Innovation