The mortality rate per million for 6 to 9-year-olds is higher than any other age group. Having conducted an-depth analysis of the causes that might explain this greater exposure to risk, we have found that it is directly related to not using adequate child restraint systems (CRS).
According to the World Health Organization, child seats prevent between 50 and 80 percent of all injuries.
With the GOAL ZERO CHILDREN IN DANGER campaign we aim to raise the awareness of parents and those responsible for transporting children about the importance of using the appropriate CRS for every age until children are 12 years old or at least 1.50 meters tall, emphasizing the importance of installing CRS securely and reminding them to keep a check on their expiration date.
As with seat belts are for adults, child seats are the best option to protect children in that:
- They improve outcomes in the case of emergency braking or impact, preventing the occupant from being thrown from the vehicle.
- They reduce the level of serious injuries in the case of impact within the car.
- They distribute the force of the impact to the most resistant part of children's bodies.
- They avoid injuries to the other occupants of the vehicle in the case of impact.
The annual figure for child fatalities on the roads of OECD (Organization for Economic Cooperation and Development) countries was halved between 1984 and 2000. Nevertheless, this reduction is not good enough, as if we fail to take action one out of every 2,100 children will lose their life in a traffic accident before the age of fifteen. If you know that using Child Restraint Systems reduces injuries in accidents by 75 percent, and prevents impacts against other occupants and items inside the vehicle, then why do you sometimes fail to provide the best protection for your children?
If you always use them, we can achieve GOAL ZERO.