Share from the Heart goes beyond just a simple purchase. Every toy, garment, notepad or book amongst all the articles you buy will go much further, assisting and contributing so that families in conditions of genuine need can enjoy a better life.
Share from the Heart because your purchase has repercussions for others, and part of the gift is knowing what those repercussions are. Furthermore, your contribution is totally transparent: every collaborating organization will have its own stand, and you will be absolutely sure who you are buying from and where your money will go.
You should also Share from the Heart as in buying you are also giving yourself the gift of knowing you have done something good, kind-hearted in the best sense of the word, and important; because the world gets changed through a great many small but related gestures repeated over time.