We at Fundación MAPFRE firmly believe that insurance provides society with protection and tranquility, and finds itself as a priority in the current social structure in terms of pensions. Hence the importance of spreading the word about its importance and getting across its social function as well as the important role it plays in the economy. There still remains a great deal to be done in generating a culture of insurance. We would, for example, like to answer the following questions:
- How can technology help make insurance more accessible and transparent to its customers?
- How can technology improve a company's efficiency and service levels?
- How can we help younger generations towards achieving a quality retirement when the time comes?
- How can we generate interest in social protection as a key issue for society both now and in the future?
- How can we foster the acquisition of skills across the entire population in order to plan and manage the risks that emerge on a daily basis?
Improving health and digital technology (e-Health)
It has been shown that a healthy lifestyle is one of the main factors in increasing the number of years that can be enjoyed with quality of life. We know that 75% of deaths worldwide are caused by noncommunicable diseases whose prevalence, to a greater or lesser degree, is influenced by our lifestyle habits. Technology provides us with hitherto unknown opportunities to enjoy a healthier life. We are concerned with the following:
- How can technology contribute to improving our health culture, encouraging healthy behavior and changing unhealthy lifestyle habits?
- How can technology help educate children and young people in healthy lifestyle habits?
- How could it help improve the quality of life of those patients with chronic conditions?
Mobility and road safety
Connected vehicles offer two-way information between the driver, the vehicle and the world (the cloud). This opens up a virtually limitless number of opportunities to promote the safety and wellbeing of societies that are heavily dependent on transport. However, these opportunities do not come risk-free. We know that the processing capacity of the human brain is limited and information overload can deplete the “cerebral resources” of tasks that depend on the human factor when driving a car. These are some of the issues we want to address:
- How can we ensure that the vehicle's connectivity improves road safety?
- How can we take advantage of technological advances to rationalize traffic, thereby reducing both air and noise pollution?
- How can we take advantage of connected transport to design urban environments that are more sustainable both socially and environmentally?
- How can the new connectivity technologies encourage and protect soft and non-motorized modes of transport?