The rock music festival of La Casa de la Amistad, “The Hair Fest”, was a great success

The rock music festival of La Casa de la Amistad, “The Hair Fest”, was a great success The rock music festival of La Casa de la Amistad, “The Hair Fest”, was a great success

Advertising agency Ogilvy and La Casa de la Amistad for children with cancer in Mexico together organized a rock music festival to benefit the charity’s children, entry to which involved cutting your hair and donating it to make wigs for children with cancer.

Thanks to this initiative some 107 wigs were made which was equivalent to the normal donations made over a whole year.

Also “The Hair Fest” was distinguished at the last Cannes Film Festival with no less than four ‘lions’.