Every opportunity is a door that opens

‘Opening up Opportunities’ is the slogan of the new Fundación MAPFRE outreach campaign, which is being launched to raise awareness of the diversity and importance of the programs carried out by the Foundation and their impact on society.

With a clear, relatable and emotional message, the new spot aims to show people that nothing gives us a greater emotional reward than transmitting vital lessons aimed at building a more humane future.

The video also includes a choral version of the song ‘La Recompensa Emocional’ (The Emotional Reward), composed expressly for Fundación MAPFRE. Aditionally to the 45 seconds cut, there are four 20 seconds shots, each devoted specifically to a program.

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Fire prevention program

Socio-labor insertion program