Look Both Ways

As part of an effort to reduce road related injuries and fatalities, the Look Both Ways program supports Vision Zero by encouraging drivers, passengers and pedestrians to think twice about their behavior and look out for each other.

2025-26 High School Road Safety PSA Contest

Now in its fourth year, the Massachusetts High School PSA Contest – sponsored by Fundación MAPFRE and MassDOT – invites students to write a script for a TV spot that promotes safe driving. The winning team will work with a Boston advertising agency to produce a professional, broadcast-ready PSA, and the winning school will earn $3,000 for road safety education.

Peer-to-peer messages are the most powerful way to influence young drivers, which is why students are the best messengers for this life-saving campaign.

Participants will submit a 1–2 page script for a 30–60 second PSA on one of the following topics.

Speeding
Distracted / Impaired Driving

Step 1: Review these tips for crafting a compelling PSA. Tips for completing the PSA script 585 KB.

Step 2: Write a script using this template. Click to download the script template.

Step 3: Use the below form to submit your entry and include any additional visuals such as a storyboard to supplement your script.

Click here to fill out the form

Submit your PSA Idea Today!

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Basic information about data protection:

Fundación MAPFRE, as the party responsible for processing, will process your personal details for the purposes of managing and organizing the relationship with this entity (hereinafter, Activity) and also for profiling purposes base on the consent granted, and we may therefore need to communicate the said details to third parties and may transfer them to thrid party countries under the terms established in the Additional Information. The interested party guarantees the accuracy and truthfulness of the personal data provided. Should the data provided pertain to physical persons other than the interested party, the latter guarantees that he/she has obtained and has their prior consent for the communication of their data and has informed them, prior inclusion in this form. You can exercise, at any time, your rights of access, rectification, erasure, limitation, opposition and portability as indicated in the Additional Information.

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All entries must be submitted by December 19, 2025. Official Contest Rules (PDF 175 KB).

Winner will be announced in Spring of 2026

Contact info@lookbothwayssafety.org for any additional questions or concerns.

2025 Winning PSA – “Art Heist”

Congratulations to Bishop Feehan High School for winning the 2025 MA Look Both Ways High School Road Safety PSA contest. This year’s winning script was written by a student who emphasized the importance of wearing seat belts.

Past Winners

In each edition of the contest, the students’ creativity is put to the test. Through simple messages on topics of interest to young people or everyday situations, the importance of prevention is highlighted.

To get you inspired and on board with the Look Both Ways campaign, check out last year’s winning PSA here.

2024 Winning PSA – “Don’t Play Around, Look Both Ways”

Natick High School

Congratulations to Natick High School for winning the 2024 MA Look Both Ways High School Road Safety PSA contest. This year’s winning script was written by two first year students and emphasized the importance of always being alert, whether you are behind the wheel or not.

Take a look at the “behind the scenes production video” of the winning LBW road safety PSA’s.

Watch Behind the scenes

Look Both Ways 2023 PSA

Northbridge High School

In a post-apocalyptic world, two young people, pursued by zombies, manage to reach their car. But, faced with the choice between the threat from the outside and a reckless driver, one of them, opts for the zombies.

We think you’ll agree that their Zombies approach was scary good!

Watch Behind the scenes

LBW Tour

Look Both Ways connects high schools and colleges with the program’s Look Both Ways Virtual Reality and “React Challenge” digital game experiences. The mobile, interactive stations test students’ safe driving ability when faced with distractions behind the wheel.

Fundacion MAPFRE can collaborate with you to schedule the Look Both Ways tour at your school or community event.

More information: info@lookbothwayssafety.org

MASSDOT Transportation Innovation Conference – “Empathy at the Intersection” Experiential Exhibit – April 30 and May 1

Look Both Ways Photo Gallery