Look Both Ways
As part of an effort to reduce road related injuries and fatalities, the Look Both Ways program supports Vision Zero by encouraging drivers, passengers and pedestrians to think twice about their behavior and look out for each other.
2025 Winning PSA – “Art Heist”
Congratulations to Bishop Feehan High School for winning the 2025 MA Look Both Ways High School Road Safety PSA contest. This year’s winning script was written by a student who emphasized the importance of wearing seat belts.
Past Winners
In each edition of the contest, the students’ creativity is put to the test. Through simple messages on topics of interest to young people or everyday situations, the importance of prevention is highlighted.
To get you inspired and on board with the Look Both Ways campaign, check out last year’s winning PSA here.
2024 Winning PSA – “Don’t Play Around, Look Both Ways”
Natick High School
Congratulations to Natick High School for winning the 2024 MA Look Both Ways High School Road Safety PSA contest. This year’s winning script was written by two first year students and emphasized the importance of always being alert, whether you are behind the wheel or not.
Take a look at the “behind the scenes production video” of the winning LBW road safety PSA’s.
Look Both Ways 2023 PSA
Northbridge High School
In a post-apocalyptic world, two young people, pursued by zombies, manage to reach their car. But, faced with the choice between the threat from the outside and a reckless driver, one of them, opts for the zombies.
We think you’ll agree that their Zombies approach was scary good!
LBW Tour
Look Both Ways connects high schools and colleges with the program’s Look Both Ways Virtual Reality and “React Challenge” digital game experiences. The mobile, interactive stations test students’ safe driving ability when faced with distractions behind the wheel.
Fundacion MAPFRE can collaborate with you to schedule the Look Both Ways tour at your school or community event.
More information: info@lookbothwayssafety.org
MASSDOT Transportation Innovation Conference – “Empathy at the Intersection” Experiential Exhibit – April 30 and May 1
