Look Both Ways PSA Contest

It seems every day we hear about another life lost on a road. Often, a young person is at the wheel. That trend will continue until we make it stop. Your voice can help!

MAPFRE Foundation and the Massachusetts Department of Transportation (MassDOT) are giving one Massachusetts high school the opportunity to produce a public service announcement (PSA) that will speak to this important topic. The PSA will be broadcast online and on TV stations in the state.

The winning team will work with a professional advertising agency to produce the public service announcement (PSA). In addition, the winning school will receive a $3,000 prize to be used toward teaching road safety.

Stay tuned ! Winning High School and the PSA to be announced in May!

Look Both Ways: PSA 2023

Congratulations to Northbridge High School for winning the Massachusetts Look Both Ways High School Road Safety PSA Contest. We think you’ll agree that their Zombies approach was scary good!


MASSDOT Transportation Innovation Conference – “Empathy at the Intersection” Experiential Exhibit – April 30 and May 1

How to Enter

  1. View this short video where our producer explains how to develop your idea.
  2. Use the form below to upload your script that outlines the PSA. (You can see a typical script format here.)
  3. If you want to include visual materials that show your direction feel free to do so, but it is not required.

Deadline for submission is March 29, 2024

Fundación MAPFRE
Massachusetts Department of Transportation