Look Both Ways
As part of an effort to reduce road-related injuries and fatalities, the Look Both Ways program supports Vision Zero by encouraging drivers, passengers and pedestrians to think twice about their behavior and look out for each other.
2026 High School Road Safety PSA Contest
Now in its fourth year, the Massachusetts High School PSA Contest – sponsored by Fundación MAPFRE and MassDOT – invites students to write a script for a TV spot that promotes safe driving. The winning team will work with a Boston advertising agency to produce a professional, broadcast-ready PSA, and the winning school will earn $3,000 for road safety education.
Peer-to-peer messages are the most powerful way to influence young drivers, which is why students are the best messengers for this life-saving campaign
Look Both Ways: PSA 2026
Congratulations for winning the 2026 MA Look Both Ways High School Road Safety PSA contest. This year’s winning script emphasizes the importance of being aware while driving.
Past Winners
In each edition of the contest, the students’ creativity is put to the test. Through simple messages on topics of interest to young people or everyday situations, the importance of prevention is highlighted.
To get you inspired and on board with the Look Both Ways campaign, check out last year’s winning PSA here.
2025 Winning PSA – “Art Heist”
Bishop Feehan High School
Congratulations to Bishop Feehan High School for winning the 2025 MA Look Both Ways High School Road Safety PSA contest. This year’s winning script was written by a student who emphasized the importance of wearing seat belts.
2024 Winning PSA – “Don’t Play Around, Look Both Ways”
Natick High School
Congratulations to Natick High School for winning the 2024 MA Look Both Ways High School Road Safety PSA contest. This year’s winning script was written by two first year students and emphasized the importance of always being alert, whether you are behind the wheel or not.
Take a look at the “behind the scenes production video” of the winning LBW road safety PSA’s.
Look Both Ways 2023 PSA
Northbridge High School
In a post-apocalyptic world, two young people, pursued by zombies, manage to reach their car. But, faced with the choice between the threat from the outside and a reckless driver, one of them, opts for the zombies.
We think you’ll agree that their Zombies approach was scary good!
LBW Tour
Look Both Ways connects high schools and colleges with the program’s Look Both Ways Virtual Reality and “React Challenge” digital game experiences. The mobile, interactive stations test students’ safe driving ability when faced with distractions behind the wheel.
Fundacion MAPFRE can collaborate with you to schedule the Look Both Ways tour at your school or community event.
More information: info@lookbothwayssafety.org
MASSDOT Transportation Innovation Conference – “Empathy at the Intersection” Experiential Exhibit – April 30 and May 1
Look Both Ways Photo Gallery
