Subject matter for Social Innovation Awards

These are the categories the Awards focus on

These are the categories the Awards focus on

​Prevention and Mobility

We work intensively on preventing unintentional injuries, with a special focus on those resulting from road traffic. Road traffic injuries are the leading cause of death worldwide in children and young people aged 5-29 years, according to WHO data. The vast majority of these and all other unintentional injuries can be prevented.

With this category, we aim to recognise and promote initiatives that help make societies safer and prevent road traffic injuries and any other type of injury, always within the context of unintentional injuries. Initiatives should aim to promote:

  1. Prevention of unintentional injuries:
    • To reduce the risk of incidents in daily life, which may result in injury.
    • To reduce the injury consequences of incidents that may occur.
    • To create a greater social culture of injury prevention as part of the well-being of society.
    • To make prevention accessible to all segments of society.
  2. Safe and sustainable mobility:
    • To reduce the risk of travel incidents that may result in injury.
    • To reduce injuries in incidents that may occur.
    • To create a greater social culture of injury prevention as part of the well-being of society.
    • To make prevention accessible to all segments of society.
    • To make the different mobility options environmentally friendly.

Silver Economy

We firmly believe that the demographic challenge we face presents great opportunities for the elderly population, who need concrete solutions to improve their quality of life and remain an active part of society.

Therefore, with this category, we aim to publicise and promote new initiatives that offer solutions to the population aged between 55 and 75 in the areas described in the phenomenon that we at Fundación MAPFRE have called Ageingnomics, or senior or silver economy.

Solutions should aim to increase the quality of life of seniors in the following focus areas:

  1. Training and employment: Solutions should aim to:
    • Promote training and skills development for the employability of adults, enabling them to extend their working lives or to become entrepreneurs, where this is desirable for the individual.
    • Promote training to help reduce the technological gap for this age group.
    • Build generational inclusion by means of models promoting employment and entrepreneurship, so that the elderly population can maintain and/or supplement their sources of income.
  2. Social protection: from work to retirement, financial education. Solutions should aim to:
    • Protect individuals faced with the challenge of achieving a quality retirement when the time comes.
    • Promote financial education for longevity.
  3. Leisure and free time: The initiatives should aim to promote the personal growth of senior citizens through culture, leisure and the enjoyment of their free time.
  4. Others: housing, fashion, improvement of infrastructures in cities and towns, always aiming to improve the quality of life of senior citizens.

Health improvement and digital technology (e-Health)

The advent of new healthcare technologies in recent decades has led to important progress in terms of prevention, diagnosis, monitoring and treatment of patients, which has increased life expectancy, quality of life and safety in healthcare processes.

Technology also offers great opportunities to help us learn more about our lifestyles and our self-management of certain diseases.

The aim of this category is to publicise and promote initiatives that contribute to the following areas through technology (e-Health):

  1. Improving healthy habits: initiatives that contribute to improving our health culture, providing an incentive for healthy behaviours and helping to change those which are not.
  2. Diagnosis and treatment of pathologies: projects that contribute to the early diagnosis of diseases or that improve treatment administration, adherence or outcome.
  3. Monitoring and safety in healthcare processes: tools that help make health systems more efficient, safer and more sustainable.