Using the values inherent in sports to change the lives of young vulnerable people in Mexico
The Fundación Real Madrid, the Asociación Crecemos and CESAL have developed a social sports school in Oaxaca in Mexico. Since 2009 Fundación MAPFRE has been supporting this project which seeks to help improve the living standards of people at risk of exclusion in the Pintores community.
This school called “We Grow”, is attended by 170 young children and it runs its activities in the sports facilities of the Pintores community. The children and young people taking part in the social sports school have very few options for personal development, poor academic aspirations and are at high risk of abandonment.
In order to solve this problem, the school has created a comprehensive sports program based on 4 fundamental components:
- Sports practice: football and basketball training.
- Social and educational intervention: school and training support strategies.
- Health Promotion: with a focus on nutrition and encouraging healthy eating habits.
- Family and/or community: bolstering family and community participation.
The methodology is based on recuperating values inherent in sports (teamwork, respect, responsibility, trust) by dealing with people holistically, taking into account their experiences, ideas and emotions in order for them to understand the importance of each one of these values, learning to understand themselves and their ways of interacting with others.
The Fundación Real Madrid works to preserve and maintain the historical heritage of the club, to foster the values inherent in sport as their main asset, to encourage comprehensive children and young people's education and bring about the social inclusion of vulnerable populations. Since the first school was created in Argentina in 2003, the foundation's work has grown considerably and it currently has 261 schools in more than 72 countries on five continents where more than 33,986 children and young people from at-risk backgrounds benefit from their work.