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Are hard-hitting or soft traffic campaigns more effective?

Are hard-hitting or soft traffic campaigns more effective?

The aim of the study Evaluation of traffic and road safety campaigns, conducted by Fundación MAPFRE and Bitbrain, is to measure the emotional impact generated by traffic campaigns on the public, especially at an unconscious level, and what differences there are between hard-hitting campaigns and soft, informative campaigns.

Children should travel safely in any vehicle

Children should travel safely in any vehicle

One of the most common questions regarding child restraint systems is which child restraint system should be used in the cars of family members or friends who may sporadically carry our children. The answer to this question will depend on your perception of risk.

Rethinking mobility

Rethinking mobility

Imagine a city of the future, where mobility is safe, healthy and sustainable and public spaces are places to coexist, to share respectfully. To mark the UN’s 7th Global Road Safety Week, let’s make this dream come true; let’s rethink mobility.

Rear-facing systems

Rear-facing systems

In this article we will try to clarify what happens in a rear-end collision, and why this type of crash does not pose a greater risk if your child is traveling in a rear-facing position.

CRS in cabs and vehicles for hire

CRS in cabs and vehicles for hire

When we have to use a taxicab or vehicle-for-hire (VFH) service with a child, we may have doubts about whether the car has a child restraint system, whether its use is compulsory, and under what conditions. We will answer these questions in this article.

Road safety excellence is possible

Road safety excellence is possible

On April 18, at the headquarters of the Spanish Directorate-General for Traffic (DGT), we held the Road Safety Excellence Awards meeting where we shared best practices and the success stories of some of the winners and finalists of these European awards. We tell you more below.

Debunking myths about booster seats with armrests

Debunking myths about booster seats with armrests

One of the most common child safety myths is the one that refers to the so-called “armrests” on booster seats with backrests. Are they necessary? The answer is simple. No, they are not necessary and in this article we are going to explain why.

Is an approved child restraint system safe?

Is an approved child restraint system safe?

One of the most widespread beliefs about child restraint systems refers to the concept of product approval. But even within the various approved systems available on the market, there are differences. We tell you how to choose the best one for your children’s safety.

Road safety education to save lives

Road safety education to save lives

International road safety experts gather in Madrid, in a conference organized by Fundación MAPFRE in collaboration with the Spanish Congress of Deputies, to emphasize the fact that education continues to be the most human and necessary part of the Insurance System.