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Saving lives on rural roads

Saving lives on rural roads

The majority of deaths due to road accidents in Spain occur in rural areas. On the Saving Lives on Rural Roads Day, to be held on April 9, we want to analyze the situation and propose solutions aimed at saving lives.

Every opportunity is a door that opens

Every opportunity is a door that opens

‘Opening up Opportunities’ is the slogan of the new Fundación MAPFRE outreach campaign, which is being launched to raise awareness of the diversity and importance of the programs carried out by the Foundation and their impact on society.

Learning to live with the impact of loss

Learning to live with the impact of loss

On Sunday, November 19, 2023, we pay homage to everyone who has had to learn to “live with the impact” of a traffic accident. Remembering those who died, those who survived but suffer after-effects, and all their families should help us to prevent more victims on the roads.

We present our most socially-minded awards

We present our most socially-minded awards

Once again, this year’s edition of our Social Awards came to an end with the prizes being presented by H.M. Queen Sofia, who recognized individuals, initiatives and organizations that, through their work, improve the world in which we live.

Make a family mobility plan

Make a family mobility plan

Buying a child restraint system is a headache for many families as it is difficult to choose the right product. We suggest you make a mobility plan to find out which CRS is right for you both now and in the future.

Should you use a pregnancy seatbelt cushion?

Should you use a pregnancy seatbelt cushion?

The use of pregnancy cushions has become widespread in recent years, but this does not mean that it is a good solution. We look at whether it is beneficial or even advisable for the safety of both the mother and the fetus.

Are hard-hitting or soft traffic campaigns more effective?

Are hard-hitting or soft traffic campaigns more effective?

The aim of the study Evaluation of traffic and road safety campaigns, conducted by Fundación MAPFRE and Bitbrain, is to measure the emotional impact generated by traffic campaigns on the public, especially at an unconscious level, and what differences there are between hard-hitting campaigns and soft, informative campaigns.