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Boston transforms into a Road Safety festival
The Look Both Ways campaign kicked off by filling the city streets with accident prevention messages and thus demonstrating the city's firm commitment to road safety.
Thanks to virtual reality driving stations, Boston's citizens were able to learn to take cyclists into account before turning or opening the door of a vehicle, how to identify blind spots for less visible vehicles and how to overtake a bike. Everyone who attended this major road safety event held in Boston today learned that the way to avoid unintentional injuries is knowing how to share the roads respectfully with other users.
The Look Both Ways Boston project is an initiative promoted by Fundación MAPFRE, the Boston City Council and the city's Department of Transport.
Alfredo Castelo, Fundación MAPFRE's chief representative in the U.S., introduced the campaign by highlighting that “Road safety is one of the most critical issues we face as a society” and he thanked Boston for their involvement.
Fundación MAPFRE has once again demonstrated its commitment to Goal Zero victims of unintentional injuries and is working towards SDG target 3.6 of the Sustainable Development Goals (SDGs), which seeks to have the number of deaths and injuries from road traffic accidents between 2015 and 2020 worldwide.
- Prevention and Road Safety